Approximate total display height is 12-feet. This flashy flag is made of knitted polyester and can be customized with a full-color imprint of your company name and logo. No matter how much color you use or how intricate your design is, it won't affect the price, thanks to the digital printing process. The kit includes a sectional aluminum/fiberglass pole, a carrying case and a ground spike. What a great way to promote your brand at outdoor events!