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Promotional products can be a great way to effectively reach your target audience and push forward the goal of any promotion. When deciding what items are best for your campaign, try customizing merchandise like t-shirts, hats or bags with your company's logo; office supplies such as pens and notepads that people use daily; drinkware items like water bottles or coffee mugs which will help increase brand visibility; as well as trade show essentials! All these options offer value to customers while helping you promote boosting sales in the long run.